Community Needs/ Assets:
Capital is said to perhaps be the greatest need of the young aspiring Nigerian businessman. We however find that lack of capital is in itself the expression of a more primary problem which is actually a lack of financial planning and accountability. This problem cuts across various demographics including, students, employees, entrepreneurs, and aspiring entrepreneurs
Tade is a young man that just got into the University of Lagos. He is passionate about clothing designs. He hopes he can one day start a fashion label but wonders where the capital will come from at the time.
Ngozi is a fresh graduate from the polytechnic Ilaro, she has just gotten a job as entry-level staff in a bank. She is hoping to one day quit and open a boutique.
Musa is a mid-level staff in a government parastatal; he is hoping he can one day have enough money to invest in financial securities so he can have something to fall back on upon retirement seeing that his pensions may just not be able to sustain him at the time.
Tola is a young entrepreneur. She is a make-up artist and also sells beads. She is hoping she can expand her business in the next 2 years and give it more visibility and she is wondering how best to raise some microfinance. What she doesn’t know is that she spent N250,000 on Coca-Cola, shoes, and bags in the last 12 months.
Our target community and focus however for the fellowship year are Serving Corp members (NYSC) in Lagos. This community is key because they are mostly fresh out of school, new to earning monthly income, and about to be grafted into the ‘Labour Market’.
According to the NCC, there are over 34 million internet mobile phone subscribers in Lagos. Mobile smart devices and tablets have become an asset that almost every young Nigerian has or is aspiring to have.
This we therefore believe is key to the success of this project.